Everyone ‘must be part of the quest for revenue’

Denny Hatch hits another home run in the article he published today called “Everyone ‘must be part of the quest for revenue’” based on a quote from Sam Zell. Denny covers many of the same topics I have been these past few days. He talks about the collapse of traditional media outlets, the need for innovation to become part of your corporate structure and the need for brainstorming across disciplines. It is a long article. I recommend you read the entire piece, but pay particularly close attention when you get to this section: